Working Papers & Book Chapters
Daniel Halbheer, Gila E. Fruchter, Eitan Gerstner and Thomas Reutterer, "Funding Mechanisms for Higher Education: A Marketing Perspective" [Available at SSRN].
Ulrich Berger and Thomas Reutterer, "Optimal Incentivizing to Foster Cross-Selling in Vertically Integrated Firms", (work in progress).
Frühwirth-Schnatter, Sylvia, Stefan Pittner and Thomas Reutterer, "Profitability Dynamics in Evolving Firm-Customer Relationships", (work in progress).
Thomas Reutterer and Daniel Dan (2020), Cluster Analysis in Marketing Research. In: Christian Homburg, Martin Klarmann and Arnd Vomberg (Eds.): Handbook of Market Research. Springer Nature Switzerland. ISBN 978-3-319-05542-8. [Online Chapter] [PDF Article]
Thomas Reutterer und Anke Schneider (2016), Technologischer Fortschritt und elektronische Dienstleistungen. In: Hans Corsten und Stefan Roth (Hrsg.): Handbuch Dienstleistungsmanagement. München: Vahlen, ISBN 978-3-8006-5242-6, 424-443. [Verlagsinformation] [PDF Article]

[back to main page]