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Working Papers & Book Chapters
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Josef A. Mazanec and Thomas Reutterer (2023): Marketing of Tourism. In: Jafari, J., Xiao, H. (eds.): Encyclopedia of Tourism. Springer, Cham.
[Online Chapter]
[PDF Article]
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David Schweidel, Martin Reisenbichler, Thomas Reutterer and Kunpeng Zhang (2023): Leveraging AI for Content Generation: A Customer Equity Perspective. In: Suhir, K. and Olivier Toubia (eds.): Artificial Intelligence in Marketing. Review of Marketing Research, Vol. 20. Emerald Publishing Ltd., Bingley. ISBN 978-1-80262-876-0, 125-145.
[Online Chapter]
[PDF Article]
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Eigenschink, P., Vamosi, S., Vamosi, R., Sun, Ch., Reutterer, T., and Klaudius Kalcher (2021), "Deep Generative Models for Synthetic Data"
[ePub WU Working Paper Series].
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Michael Platzer and Thomas Reutterer (2021), "Holdout-Based Fidelity and Privacy Assessment of Mixed-Type Synthetic Data" [arXiv:2104.00635].
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Thomas Reutterer and Daniel Dan (2020), Cluster Analysis in Marketing Research. In:
Christian Homburg, Martin Klarmann and Arnd Vomberg (Eds.): Handbook of Market Research.
Springer Nature Switzerland. ISBN 978-3-319-05542-8.
[Online Chapter]
[PDF Article]
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Daniel Halbheer, Gila E. Fruchter, Eitan Gerstner and Thomas Reutterer, "Funding Mechanisms for Higher Education: A Marketing Perspective" [Available at SSRN].
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Ulrich Berger and Thomas Reutterer, "Optimal Incentivizing to Foster Cross-Selling in Vertically Integrated
Firms", (work in progress).
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Frühwirth-Schnatter, Sylvia, Stefan Pittner and Thomas Reutterer, "Profitability Dynamics in Evolving
Firm-Customer Relationships", (work in progress).
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Thomas Reutterer und Anke Schneider (2016), Technologischer Fortschritt und elektronische
Dienstleistungen. In: Hans Corsten und Stefan Roth (Hrsg.): Handbuch Dienstleistungsmanagement.
München: Vahlen, ISBN 978-3-8006-5242-6, 424-443.
[Verlagsinformation]
[PDF Article]
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