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Published Papers (Selection)
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Ponte, Gilian R., Tom Boot, Thomas Reutterer, and Jaap E. Wieringa (2026), "Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability", Journal of Marketing Research, (forthcoming).
[Abstract]
[PDF Article]
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Reisenbichler, Martin, Thomas Reutterer, and David Schweidel (2025), "Applying Large Language Models for Sponsored Search Advertising",
Marketing Science, 45(1), 123-141. [Abstract]
[PDF Article]
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Fruchter, Gila, Ashutosh Prasad, and Thomas Reutterer (2024), "Optimizing Production Relocation Timing Decisions", Production and Operations Management, 33(7), 1591-1611.
[Abstract]
[PDF Article]
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Umashankar, Nita, Kihyun Hannah Kim, and Thomas Reutterer (2023), "Understanding Customer Participation Dynamics: The Case of the Subscription Box", Journal of Marketing, 87(5), 719-735.
[Abstract]
[AMA Press Release]
[PDF Article]
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Valendin, Jan, Thomas Reutterer, Michael Platzer, and Klaudius Kalcher (2022), "Customer base analysis with recurrent neural networks",
International Journal of Research in Marketing, 39(4), 988-1018.
[Abstract]
[PDF Article]
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Reisenbichler, Martin, Thomas Reutterer, David Schweidel, and Daniel Dan (2022), "Frontiers: Supporting Content Marketing with Natural Language Generation",
Marketing Science, 41(3), 441-452. [Abstract]
[PDF Article]
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Vamosi, Stefan, Thomas Reutterer, and Michael Platzer (2022), "A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification", Decision Support Systems, 155, 113718. [Open Access Article]
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Platzer, Michael and Thomas Reutterer (2021), "Holdout-Based Empirical Assessment of Mixed-Type Synthetic Data", Frontiers in Big Data, 4 (June), 1-12.
[Abstract]
[PDF Article]
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Reutterer, Thomas, Michael Platzer, and Nadine Schröder (2021), "Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way", International Journal of Research in Marketing, 38 (1), 194-215.
[Abstract]
[PDF Article]
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Wieringa, Jaap, P.K. Kannan, Xiao Ma, Thomas Reutterer, Hans Risselada, and Bernd Skiera (2021), "Data analytics in a privacy-concerned world", Journal of Business Research, 122, 915-925.
[Abstract]
[PDF Article]
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Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer (2019), "Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool", Journal of Interactive Marketing, 47, 181-197.
[Abstract]
[PDF Article]
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Reisenbichler, Martin and Thomas Reutterer (2018), "Topic Modeling in Marketing: Recent Advances and Research Opportunities", Journal of Business Economics, 89 (3), 327-356. [Open Access Article]
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Reutterer, Thomas, Kurt Hornik, Nicolas March and Kathrin Gruber (2017), "A Data Mining Framework for Targeted Category
Promotions", Journal of Business Economics, 87 (3), 337-358. [Open Access Article]
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Platzer, Michael and Thomas Reutterer (2016), "Ticking Away the Moments: Timing Regularity Helps to Better
Predict Customer Activitiy", Marketing Science, 35 (5), 779-799.
[Abstract]
[PDF Article]
[Video Clip]
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Theußl, Stefan, Thomas Reutterer, and Kurt Hornik (2014), "How to derive consensus among
various marketing journal rankings?", Journal of Business Research, 67 (5), 998-1006.
[Abstract]
[PDF Article]
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Ozimec, Ana-Marija, Martin Natter, and Thomas Reutterer (2010), "GIS-Based Marketing Decisions – Effects
of Alternative Data Visualizations on Decision Quality", Journal of Marketing, 74 (November), 94-110.
[Abstract]
[PDF Article]
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Reutterer, Thomas and Christoph Teller (2009), "Store format choice and shopping trip types",
International Journal of Retail and Distribution Management, 37 (8), 695-710.
[Abstract]
[PDF Article]
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Boztug, Yasemin and Thomas Reutterer (2008), "A Combined Approach for Segment-Specific Analysis of Market
Basket Data", European Journal of Operational Research (EJOR), 187 (1), 294-312.
[Abstract]
[PDF Article]
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Teller, Christoph and Thomas Reutterer (2008), "The Evolving Concept of Retail Attractiveness: What makes
retail agglomerations attractive when customers shop at them?", Journal of Retailing and Consumer Services,
15 (3), 127-143. [Abstract]
[PDF Article]
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Martin Natter, Thomas Reutterer, Andreas Mild and Alfred Taudes (2008), "An Assortmentwide Decision-Support
System for Dynamic Pricing and Promotion Planning in DIY Retailing", Marketing Science, 26 (4), 76-583. [PDF via INFORMS]
[2005 ISMS Practice Prize Video]
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Christoph Breidert, Michael Hahsler and Thomas Reutterer (2006), "A Review of Methods for Measuring Willingness-to-Pay", Innovative Marketing, 2 (4), 8-32.
[PDF Article]
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Thomas Reutterer, Andreas Mild, Martin Natter and Alfred Taudes (2006), "A Dynamic Segmentation Approach
for Targeting and Customizing Direct Marketing Campaigns", Journal of Interactive Marketing, 20 (3/4),
43-57. [Abstract]
[PDF Article]
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Andreas Mild and Thomas Reutterer (2003), "An improved collaborative filtering approach for predicting
cross-category purchases based on binary market basket data", Journal of Retailing and Consumer Services,
10 (3), 123-133. [Abstract]
[PDF Article]
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Thomas Reutterer and Martin Natter (2000), "Segmentation-based competitive analysis with MULTICLUS and topology
representing networks", Computers & Operations Research, 27, 1227-1247.
[Abstract]
[PDF Article]
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Christian Buchta, Sara Dolnicar, and Thomas Reutterer (2000), A Nonparametric Approach to Perceptions-Based
Market Segmentation: Applications. Wien, New York: Springer, 2000. Interdisciplinary Studies in Economics
and Management. ISBN 3-211-83474-527, 1227-1247.
[Abstract]
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